Run the listing, the lead, and the follow-up from one desk
SuiteIcon is the real estate CRM for teams who live in pipeline, inbox, and marketing. Customize your dashboard, text and dial from the record, send designed campaigns, and let AI draft the next step.
123 Oak Street
342 views · 11 inquiries
Needs follow-up: Sarah Johnson
AI daily brief: three people go cold if you wait. Protect 90 minutes after lunch for Oak Street inquiries.
The modules your team actually opens
Sales, communication, marketing, pipeline, operations, and insights — designed as one product, not a catalog of add-ons.
Customizable dashboard
Pin the widgets you use at 8 a.m. — KPIs, follow-ups, pipeline, email, AI brief — and hide the rest.
Leads and contacts
Score inbound people, keep sales contacts separate from marketing subscribers, and never lose the thread.
Listings and transactions
Track listing views and inquiries, then manage the file through contract, inspection, and close.
Email, text, and dialer
One communication stack on the record: inbox, two-way SMS, and click-to-call so speed-to-lead is real.
Email marketing
Block templates, audiences, subscribers, campaign send, and 30-day open and click analytics.
Pipeline and smart lists
Visual deals by stage, dynamic lists, and lead-source ROI so you know what actually converts.
AI Assist
Draft listing copy, follow-ups, subjects, and a daily brief — on-device demo, live model when you add a key.
Automations and tracking
Action plans, workflow automations, social scheduling, and live website visitors on your listings.
Built around the work you already do
SuiteIcon is the CRM, inbox, marketing desk, and AI copilot your team opens every morning — not a pile of disconnected apps.
Leads, listings, and closings in one file
Capture Zillow and website inquiries, keep a 360° contact record, publish listing activity, and run the transaction through contract without leaving SuiteIcon.
- Lead scoring and follow-up queues
- Listing views and inquiries
- Transactions with dates, parties, and value
Campaigns, social, and copy that write themselves
Design email templates with blocks, send to subscriber audiences, schedule social posts, then let AI Assist draft the follow-up, listing copy, or daily brief.
- Email marketing designer and analytics
- Campaigns and social calendar
- AI Assist for briefs, copy, and follow-ups
From lead to close in 4 simple steps
SuiteIcon streamlines your entire workflow so you can focus on what matters — building relationships and closing deals.
Capture every lead
Leads from Zillow, Realtor.com, your website, and social flow into SuiteIcon. Website tracking shows who is on a listing right now.
Organize and prioritize
Smart lead scoring ranks your hottest prospects. Automated distribution assigns leads to the right agent instantly based on your rules.
Engage instantly
Reach out via email, text, or phone — all from one place. Action plans automate your follow-up sequences so no lead goes cold.
Close more deals
Track every deal through your pipeline. Manage transactions, documents, and commissions from first contact to closing day.
Closing day, not spreadsheet day.
Every touch, document, and deadline stays on the deal file from first inquiry to keys.
What the product is for
Not vanity metrics — the jobs SuiteIcon is built to finish before lunch.
Dialer, SMS, and follow-up queues sit on the same person
CRM, email marketing, social, and AI Assist without extra logins
Deals, listings, and closings visible on the home dashboard
See who closed and who is behind on follow-up
Opens and clicks from the marketing you actually sent
What to do first — drafted, then you edit and send
Whether you're solo or a 500-agent brokerage
SuiteIcon scales with your business. See how different roles use it to win.
Solo Agents
Stay organized and never miss a follow-up. Automate your lead nurturing and spend more time face-to-face with clients.
- Personal pipeline and widgets
- Action-plan follow-ups
- Email, text, and calendar
- AI Assist drafts
Team Leaders & Admins
Distribute leads fairly, monitor team performance, and coach your agents to success with real-time dashboards.
- Lead round-robin distribution
- Team performance dashboards
- Accountability tracking
- Custom reporting
ISAs & Inside Sales
Power through call lists with the built-in dialer, qualify leads faster, and seamlessly hand off to agents.
- Power dialer
- Call scripts & notes
- Lead qualification workflows
- Agent hand-off automation
Brokerages
Manage multiple teams, track company-wide KPIs, and ensure every agent has the tools to succeed.
- Multi-team management
- Company-wide analytics
- Custom branding
- Enterprise security & SSO
Built for how brokerages actually work
From solo producers to multi-team shops — same product, collapsible nav, and a dashboard each agent can pin.
“The customizable dashboard is what I open first. Follow-ups, pipeline, and the AI brief sit on one screen so my agents know who goes cold if they wait.”
“Sales contacts stay in CRM. Marketing subscribers live in email marketing. That split alone cleaned up our lists. Campaign analytics finally match what we send.”
“AI Assist drafts listing copy and follow-ups I actually edit. Combined with listing activity widgets, I see which homes need a call before the weekend open house.”
Seat-based plans that match the product
Start with the CRM desk. Add marketing, AI Assist, and team ops when you need them. 14-day trial on every plan.
Starter
Solo agents who need the daily desk
What's included
- Customizable dashboard widgets
- Leads, contacts, listings, transactions
- Email hub and calendar
- Notifications
- Email support
All plans include the 14-day trial, no credit card, and cancel anytime. Talk to us about brokerage pricing.
Connect the tools already on your desk
SuiteIcon plugs into Zillow, Realtor.com, Gmail, Calendar, MLS, Slack, and DocuSign — set up from the Integrations page, no developer required.
Don't see your tool? Request an integration.